ROKA Smart UV® PvB 360

Roka Furadada

Roka Furadada, a Barcelona-based start-up, has developed PvB 360, the first photo-adaptive UV absorber based on its patented ROKA Smart UV® technology. It works by mimicking the ability of plants and other living organisms to respond to solar radiation. It “switches on” when exposed to sunlight, thus protecting the user on demand. The compounds developed using this technology change into new structures when exposed to sunlight, providing high levels of long-lasting photoprotection which adapts to changing environmental conditions.

PvB 360 is the first product to employ ROKA Smart UV® technology, designed to boost protection in the UVA radiation spectrum. The compound is a photochemical precursor which is activated at wavelengths between 290 and 320 nanometers, giving rise to a molecule with high levels of protection in the UVA range (320-400 nanometers). Its use is recommended in cosmetic formulations for sun care, skin care (anti-aging and moisturizing day creams) and hair care. Its use in the photoprotection of materials is also being researched.