Innovatorium 016: Stand 318

ROKA Furadada

ROKA Smart UV PvB360

 

ROKA Smart UV PvB 360 is an intelligent molecule designed to provide photoprotection adapted to the real needs of each user.

Its main differentiating feature is its ability to respond dynamically to solar radiation: it initially remains inactive, but when exposed to UVB radiation, it phototransforms into a new molecule capable of absorbing and protecting against UVA radiation.

This means that protection evolves according to each person’s level of sun exposure: the more radiation received, the greater the activation of the molecule and the stronger the protection against UVA.

In this way, ROKA Smart UV acts as a protective “battery”, especially useful during prolonged exposure or situations of higher solar intensity.

Thanks to its intelligent activation mechanism, formulas containing ROKA Smart UV progressively increase UVA protection during sun exposure, maintaining their efficacy for up to 6 hours and offering an adaptive response to real radiation conditions.

In addition to Sun Care, its applications extend to Skin Care, Hair Care and Make-up, helping to protect against photoaging, skin pigmentation and color changes in dyed hair.