Creating modern and natural styles with Amaze SP

Time: 4:50 pm - 5:20 pm

Date: 23/10/2019

23-10-2019 16:50 23-10-2019 17:20 Europe/London Creating modern and natural styles with Amaze SP

In recent years, the development of a new styling trend has become much more evident in the world around us. Gone are the days of elaborate styles, requiring hard holding films to lock in the look that took hours to create. The latest trends now call for a natural or nude look; styles are minimalistic… Leer más »

Cosmetorium

Synopsis

In recent years, the development of a new styling trend has become much more evident in the world around us. Gone are the days of elaborate styles, requiring hard holding films to lock in the look that took hours to create. The latest trends now call for a natural or nude look; styles are minimalistic and give a “low key” look, accentuating each individual’s natural hair type. While this seems easy enough to follow, it becomes more challenging when formulators must use synthetic polymers developed for traditionally elaborate styles to create something which will deliver a weightless, invisible style.

Amaze™ SP polymer is a new entry into the hair styling market designed to offer consumers a more natural hold. It can be formulated into a variety of hair styling products ranging from mousses to creams and even some sprays. Being derived from a natural source and manufactured using an extremely eco-conscious process, Amaze SP is a sustainable styling polymer which performs in a manner not often seen by formulators. While it can be compared to some of the synthetic or partially synthetic offerings in the market, Amaze™ SP brings with it several benefits that truly differentiate it from the competition

Speakers

  • Linus Lundgren Senior Researcher - Nouryon - Safic Alcan Especialidades

« Back