Siham Bourir

Global Marketing Manager

PROVITAL

Biography

Siham Bouhrir is a Global Marketing Manager with a focus on creating phygital experiences that seamlessly blend the digital and physical worlds.

With extensive experience in strategic marketing within the cosmetic and pharmaceutical sectors, she leads projects at Provital, driving brand visibility through digital marketing, product launches, and immersive content.

Siham collaborates closely with R&D and formulation teams to ensure the success of commercial initiatives. Her results-driven approach strengthens Provital’s presence in the global market by connecting with consumers in innovative and engaging ways.