Beauty Journeys by THOR
Time: 2:00 pm - 2:30 pm
Date: 21/10/26
THOR will take part in Cosmetorium 2026 by presenting a new concept inspired by the different phases of an airplane journey, applied to personal care. Under the theme “Beauty Journeys”, THOR offers an immersive experience that addresses the changing needs of skin and hair from the moment of air travel through arrival at destinations with… Read more »
CosmetoriumSynopsis
THOR will take part in Cosmetorium 2026 by presenting a new concept inspired by
the different phases of an airplane journey, applied to personal care.
Under the theme “Beauty Journeys”, THOR offers an immersive experience that
addresses the changing needs of skin and hair from the moment of air travel
through arrival at destinations with very different climates.
One of the main highlights is the Microcare® In-Flight Ritual Kit, a set of five travelsize
formulations designed to hydrate and revitalize skin and hair during long-haul
flights.
The kit accompanies the traveller from take-off to landing, providing
solutions to combat dehydration, environmental stress, and the low humidity
typical of aircraft cabins.
It includes a refreshing facial toner, eye contour patches,
a lip balm, a hair serum, and an all-over body cream to restore comfort upon
arrival.
After the flight, the journey continues through three iconic destinations: The
Maldives, focused on care in warm climates; Finland, featuring solutions for
extreme cold conditions; and New York, representing urban and multifunctional
cosmetics. Each stage illustrates how formulations must adapt to different
environments and lifestyles.
With “Beauty Journeys by THOR”, the company demonstrates that travel can also
inspire new ways of formulating the cosmetics of the future.
Speakers
Marta Rusiñol BU Application lab Manager – Personal Care - THOR
Marina Puig BU Application Lab Technician – Personal Care - THOR
Nayeli Juárez BU Application Lab Technician – Personal Care - THOR
« Back
