¿Te entienden todos tus clientes? Te explicamos la técnica de la lectura fácil: al ARTE de la comunicación para todos

Time: 2:30 pm - 3:00 pm

Date: 29/09/22

Theatre: Level 0

29-09-22 14:30 29-09-22 15:00 Europe/London ¿Te entienden todos tus clientes? Te explicamos la técnica de la lectura fácil: al ARTE de la comunicación para todos

During this workshop we will look to provide some tips to communicate better with people with disabilities and other groups with reading comprehension difficulties that represent 30% of society and that also are cosmetic products consumers. Elderly people, people with disabilities, people with deficit of attention, people with little knowledge of the local language. As… Read more »

Cosmetorium

Synopsis

During this workshop we will look to provide some tips to communicate better with people with disabilities and other groups with reading comprehension difficulties that represent 30% of society and that also are cosmetic products consumers. Elderly people, people with disabilities, people with deficit of attention, people with little knowledge of the local language.
As companies, we have a duty to support an inclusive society. It is important that we also know that we can contribute to the ESG while improving the competencies of our internal teams and our brand awareness.
This workshop we’ll demonstrate how barriers of non-inclusive language can influence the consumer’s purchase decision.
We’ll talk about:
How to put into practice high-impact measures in our teams to improve their sales capability and their implication with a diverse society
Techniques to overcome barriers of non-inclusive language
Accessible and easy-to-read communication techniques to better position our products
All of them, useful tools for the departments of communication, CSR, marketing, ecommerce and human resources.

Speakers

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