Skinification” of hair care – territory for new testing approaches

Synopsis

Skinification of hair refers to the emerging phenomenon in which haircare is fast becoming more and more like skincare, revealing the growing influence of skin care habits on hair and scalp care needs, particularly when it comes to personal care ingredients.
Hair care product development has accelerated the need for more differentiated, robust, precise and innovative testing capabilities for claim substantiation.
At Cosmetorium a range of innovative hair testing techniques to evaluate structural, chemical, morphological and physical properties of hair, whether of virgin hair or damaged hair by different agents, will be presented.