Synopsis

Innovative sensory experience continues to trend as a key product attribute across all cosmetic categories. Consumers also expect performance, be it environmental protection, moisturization, or improved product stability. Achieving texture and product performance goals are tied to the flow properties of a cosmetic. Understanding rheology helps the cosmetic chemist create cutting edge formulations. During this presentation we will demonstrates how rheology manipulation impacts formulas and consumer perception through the use of multifunctional, natural origin hectorite clay-based rheology modifiers.