How cosmetics can speak to your mind!

Synopsis

Achieve holistic beauty and meet modern skin sensory needs with rheology modifiers.

Elegant textures create a positive sensory experience for the consumer. Therefore, understanding how rheology changes consumer perception is key to the development of good products.

The perception of attributes such as moisturization, skin protection and product function is tied to the flow properties of a system. The unique thixotropic flow properties of Hectorite Clay allow easy product application combined with an extremely soft touch and feel – speaking directly to the mind.

Understanding how consumer perception changes with rheological differences helps the formulator to create natural, non-sticky, microplastic free products fulfilling modern sensory needs.