Claim substantiation – the endpoints beyond biophysical measurements!

Time: 3:00 pm - 3:30 pm

Date: 28/09/22

Theatre: Room 5

28-09-22 15:00 28-09-22 15:30 Europe/London Claim substantiation – the endpoints beyond biophysical measurements!

The future of clinical studies is evolving from the classical biometrics to the use of other scientific areas to enrich claim substantiation. Today’s consumers are increasingly concerned with stress, anxiety, tiredness or fatigue and are looking for products in their skin routine that provide a more holistic overview for the individuals. Several scientific measures such… Read more »

Cosmetorium

Synopsis

The future of clinical studies is evolving from the classical biometrics to the use of other scientific areas to enrich claim substantiation. Today’s consumers are increasingly concerned with stress, anxiety, tiredness or fatigue and are looking for products in their skin routine that provide a more holistic overview for the individuals. Several scientific measures such as cortisol quantification, heart rate measurements or even the use of eye tracking or facial expressions assessments can be used to give guidance and data for claim substantiation that are trendy and answer to the consumer needs. Nowadays efficacy testing design must combine the classical biophysical measurements with the evaluation of parameters such as well-being, emotional aspects, lifestyle impact, microbiome or even genetics to offer a more complete answer to the industry.

Speakers

  • Marta Monteiro Pharmaceutical Research and Development Lda - Inovapotek

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