Beyond Infinity: Visualizing the Potential of Cosmetic Actives

Synopsis

To verify the efficacy of its ingredients, BASF uses advanced 2D and 3D models that closely resemble real skin conditions. Now, the company has expanded its imagery expertise further to reveal previously invisible modes of action. “Imagery” paves the way for new opportunities in bioactive development and surpasses traditional substantiation methods. At Cosmetorium, visitors can experience this expertise on an immersive journey, using VR headsets to explore the application of imagery for specific skin needs. Examples include developing actives for sensitive or atopic skin, validating the efficacy of anti-oily skin ingredients, and revealing the power of plants for anti-aging applications.