The solid cosmetics embrace water thanks to innovative emulsifier wax: the IDRAWAX® REVO by Brasca

Synopsis

Drawing inspiration from the legendary Idra, the mythical multi-headed creature of the deep, Brasca developed IDRAWAX® REVO. This innovative product offers multiple properties, defining its natural multifunctionality and transformation capacity.
This waxes is a cosmetic revolution: it is a powerful structuring and emulsifying agent, allowing the incorporation of high water content into traditionally anhydrous products.
From makeup to skin and hair care. Its versatile application revolutionizes cosmetic formulations, elevating them to unprecedented levels of excellence and effectiveness.
IDRAWAX® REVO allows the incorporation up to 30% of water and hydrophilic actives into conventional anhydrous products such as sticks and balms. This enhances their moisturizing and hydrating properties, promoting healthier skin. Our strong dedication to sustainability and global water conservation drives us to propose the utilization of recycled aqueous botanical extracts.
These extracts, derived from plants and fruits, serve as the hydrophilic component in solid emulsions formulated with IDRAWAX® REVO, further reinforcing our commitment to environmental stewardship.